Creating a Targeted Landing Page
The goal of digital marketing is to convert your website traffic into patients. Landing pages are the key to this. They can be designed and formatted to get the exact patients you want. The only way they can do this is if they are optimized correctly.
Below are the top six tips for created a targeted landing page for your practice.
Optimized Page Setting
Like any web page, your landing page should be optimized for specific keywords or keyword phrases. In addition to the actual content on the page, the following should also be keyword-rich:
- URL
- Title tag
- Meta description
- Page analytics codes and script
- Landing page footers
The Header Should Draw Attention
The first few seconds after visitor arrives at your website are the important, as it is when they decide if they should stay or go. A strong and compelling headline can play a huge role in convincing a visitor to stay and read more.
You should also make sure the headline relates to the main content on the page. Visitors are sure to leave if there is a mismatch between the two.
The Content Should Be Good Too
The content on your landing page is just as important as the catchy headline. If a visitor came to your landing page through an organic search, they are expecting to find the information they were looking for. You should present them with clear and concise information that is relevant to their search keywords.
Optimize The Sign-Up Form
As we have already mentioned, the purpose for a landing page is conversions. In order to convert a visitor to a patient, they will need to share their information with you. The keys to convincing them to part with their personal information are:
- Use only relevant fields. Don’t ask the visitor for too much information, as they will often abandon filling it out and move on. Ask for the least amount of information you need, such as their name and email address.
- Make sure there is a “Thank You” page, which will appear after they complete the form. This is a small thing you can do to show every guest you appreciate them.
- Offer an option to sign up through a social media account. Many visitors are hesitant to part with their personal email but are less concerned with connecting through a social media account. Providing this as an option may increase your conversion rate.
Don’t Forget About Design
Your landing page needs to be visually appealing. If not, no one will stick around long enough to read the engaging copy. One way to do it is avoiding the use of boring stock photography and instead trying create your own.
Having A Call-To-Action Is Key
Without a clear call-to-action, your landing page will essentially be useless. The goal of a landing page is to generate conversions; your visitors will never complete the form or learn more about the topic if you don’t ask them to.
Landing pages play an important role in your practice’s digital marketing strategy. Following these tips can help ensure you don’t waste your time and money on a failed page.