Going Live on Social Media
If you have a personal Facebook account, (and there’s a pretty good chance you do since as of the fourth quarter of 2017, Facebook had 2.2 billion monthly active users), you’ve surely received a notification that one of your friends is “live.” But do you know what that really means? And did you know that businesses can actually use this feature to help reach a larger audience?
Below are our tips for using this feature to connect with your patients.
Alert your followers
We advise against starting a live video without any forewarning. Instead, let your audience know ahead of time when the broadcast will start so that they know when to tune in. In addition, make sure they know what your live video will be about; this way they have something to look forward to.
Consider the audience
Use social media analytics tools to identify who your audience is on each of your social media platforms. Once you have demographics information, give them what they want to see by evaluating which of your posts perform best. The more relevant your content is, the more likely your followers are to share it with their friends.
Using interesting graphics, promotional content or even just the name of the person featured adds a more professional touch to what is really a personal online experience. Be sure to look up the proper specs for each platform you plan to go live on.
Practice, practice, practice
Unlike a selfie, which you can take 100 times until you get it right, live videos are projected out into the digital world instantaneously. You want your video to be professional, so make sure you rehearse your content. If you are doing a Q&A style video, let your interviewee know what questions you are asking beforehand so they can be prepared.
How does your practice utilize live video on social media? Share in the comments below.