Graduate Outreach
It’s that time of year again – graduation. This is the perfect time to consider the workload in your practice and how new graduates can contribute to your practice’s growth in the coming months and years.
First, plan for the future and always be recruiting. You most likely have a small or large staff who are supporting your patient interactions. You will either need to hire more or replace others in the near future. So, it’s critical to consider where you’re going to find new staff before you need them. To find new employees and get your practice’s name out there, you should:
- Ask your staff for referrals.
- Contact local colleges and universities.
- Volunteer to speak at local schools.
- Keep an eye on graduation dates and reach out to colleges and universities with opportunities. For example, many audiology programs end in August with a smaller group graduating in May.
- Do outreach during the fall and winter when students are looking for externships. You can contact the colleges and universities in addition to posting digital ads.
Second, be open to student externs. Students in the medical field generally need some type of on-the-job training. Sure, it’s work for you to be an intern or extern placement site. The benefit of this approach is that you get to see a prospective candidate’s work in action and they get to see how great it would be to work for you after graduation.
Finally, beat your competition with your open positions or externships. The unemployment rate for audiologists is 0.04 percent. Basically, it’s not a question of whether they can find a job, it’s where. Start thinking now about where your next employee will come from, especially if your practice is not located in a city with a large pool of candidates. To get a jump on graduating students, you should: