Do you remember the last time you had your website updated? If you can’t, that’s a good indication that now is the time. Below are five concrete reasons why it’s finally time to make a change.
Your website is a reflection of your practice. If you have a poorly designed and out-of-date site, newcomers will make the same assumptions about your company. On the other hand, a professional and well-crafted one will make your practice seem like an authority.
The average person spends two hours online on their smartphone every day; this is twice as long as laptops and PCs. If you are ignoring the mobile market, you are making a potentially costly mistake. Websites are now being built with a responsive design, which means they are smartphone friendly. These sites are able to seamlessly adapt to the size of the screen they are being viewed on.
Many older websites can easily be identified as outdated by their overuse of stock photography. The photographs on your site should reflect your practice. In order to fix this problem, some practices have taken to hiring a photographer for the day to snap candid photos of their patients and staff. They can then use these photographs on their website and across their marketing pieces.
Calls to Action
What do you want people who visit your website to do? The answer to this question is your call to action. Make sure this is front and center on your site. If you want them to make an appointment, place a button on each page that connects them with your online scheduler. If you want them to call the office, make sure your phone number and instructions to call today are bolded on every page.
Content and SEO
Just as important as design and layout is your website’s content. Updating your content allows you to make it simpler, on target and more effective. This also helps with SEO, as search engines like Google favor websites with the most recent content.
As you can see, there are any number of reasons to take a good hard look at your current website and consider a makeover. If you are not ready for an overhaul, try implementing a few changes here and there and see how you like it. Chances are, once you start looking at your current site with a magnifying glass you will be excited to make a change.