While everyone wants their website to looks its very best, did you know that having a well-designed website can also improve your SEO (search engine optimization) rankings? Turns out, websites can actually be designed to be search engine friendly. The better your site ranks in a search, the more potential patients will see it.
Below are the 3 tips to help you improve your SEO through design.
Provide A Great Experience
The better the user experience your website provides, the higher your site will rank on a search engine. This is because a well laid out site gets users to spend more time on the pages, has a higher volume of inbound links and has a good amount of social media shares.
It is also important that your site is responsive and works well on mobile devices. Mobile and tablet internet usage now officially exceeds desktop usage.
Design for Content
In order for the content on your site to be crawled and indexed by a search engine, it first needs to be discoverable. If the links to your content do not exist, or are buried or broken, a search engine cannot find them and your site’s pages will never be ranked.
Your website designer should use a simple and intuitive site architecture while at the same time creating pages that can be easily sourced. To do this, you should prioritize the most important content (i.e., the most popular services you offer) high in the architecture. From there you can then use subcategories to break up the content further.
Plan for Quality Content
We cannot stress how important having quality content is, as this is what tells the search engines what your pages are about. In order to produce quality content, you will need to figure out what exactly your user wants to and needs to know about each topic.
Once you have the quality content written, you can then have the website designed around it. It is more difficult and looks messy when you try to fit too much content onto a page after it has already been designed.
Good SEO can help improve your online reach and get more patients in the door. Why not combine this with a site redesign?