![\"\"](\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/01\/gorilla.jpeg\")
<\/figure><\/div>\n\n\n\nWith\ncompetition for new patients fiercer than ever, targeted marketing approaches\nmay represent your best bet at gaining a bigger share of the marketplace. This\ntype of guerrilla marketing takes advantage of the primary tools of 21st<\/sup>-century\ntrade, technology and social media. <\/p>\n\n\n\n Think\nof it as the Amazon effect. Consumers have become conditioned to receiving\nwhatever they want from online retailing giant Amazon in two days or less, but\nwhen they call their health care provider to schedule an appointment and the\nearliest opening is weeks away, they find that unacceptable. Today\u2019s patient\nvalues convenience and accessibility over everything else and if you can\u2019t\nprovide that for them, they\u2019ll find a competitor who will. <\/p>\n\n\n\n Compounding\nthis problem is the lack of loyalty in younger patients. Those on Medicare, for\nexample, are far more willing to stick with their long-term PCP, even if that\nmeans waiting a while to be seen, but Millennials have no such deep allegiances\nand want immediate results instead. <\/p>\n\n\n\n Marketing\nto this type of consumer requires a fresh approach. Rather than telling them\nhow great your practice is, you need to stress things you can offer the\nconsumer that others cannot. This can be a challenge when working within the\nconfines of a budget while trying to protect your brand image while\nsimultaneously growing your business, but failing to do so will put you on the\ndefense and leave you at a disadvantage. \n<\/p>\n\n\n\n Your\nbest bet is to take advantage of today\u2019s technology. Two sure-fire strategies:\nintegrate your customer relationship management system into an EHR and utilize\nsocial media to target patients and gain valuable feedback. The overall cost is\nconsiderably cheaper than some of the more traditional approaches too, so\nyou\u2019ll enjoy a better ROI. <\/p>\n\n\n\n The\ntime for taking a more aggressive marketing approach is now. Be strong and\nwilling to mix things up and you should see success! <\/p>\n","protected":false},"excerpt":{"rendered":" When it comes to health care marketing, you might consider making a new year\u2019s resolution to shake things up and adopt new techniques. Tried-and-true approaches that have traditionally worked in the past will face steep competition in 2019 as providers embrace new forms of marketing that didn\u2019t exist a few years ago. Embracing Technology &…<\/p>\n","protected":false},"author":3,"featured_media":1381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingpromotions"],"yoast_head":"\n