Branding\nand marketing go hand-in-hand; the best results are achieved when each effort\nsupports the other. They\u2019re tricky concepts, however; even seasoned business\nveterans sometimes have difficulty defining what a \u201cbrand\u201d is.<\/p>\n\n\n\n
Simply\nput, a brand is the foundation of your company. It encompasses many elements of\nyour business, including your mission; what sets you apart from the\ncompetition; your customers\u2019 impressions and feedback; and a collection of all\nthe materials that make up your organization. The stronger your foundation\n(brand), the sturdier your business. <\/p>\n\n\n\n
Some\nexecutives make the mistake of overlooking branding in their marketing efforts,\nbut you really can\u2019t have one without the other \u2013 at least not if you want to\nbe successful (and we\u2019re assuming that is your goal!). All your marketing\nefforts will be for naught if you don\u2019t approach them with a firm understanding\nof your brand, necessary in developing concise messaging with a clear voice and\npredetermined focus. Sure, you can come up with a campaign easily enough, but\nwithout the branding component you\u2019re essentially wasting time and money for\nlittle or no return. <\/p>\n\n\n\n
Likewise,\nbuilding a successful brand is equally dependent on marketing. Not only must\nyou really dive into your company in order to determine all the values you\nstand for and decide what makes you different; you\u2019ve got to get that message\nout there in order to establish a customer base. You will need to take the\ninformation you have gathered about your company and repurpose it into an\nattention-grabbing, memorable brand that will inspire consumers to share. Once\nyou have determined your brand messaging, you must make that the cornerstone of\nyour marketing efforts moving forward. Focus and consistency are the keys to\nlong-term success. Interact with your customers repeatedly, and they\u2019ll come to\nrecognize and trust your brand \u2013 an extremely valuable component in a competitive\nmarketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"
Branding and marketing are like two pieces of a jigsaw puzzle \u2013 both of them necessary when looking at the big picture. But many professionals confuse the two, or don\u2019t understand exactly what \u201cbranding\u201d is. Successful marketing requires knowing the differences and how to use each component effectively. Understanding the Differences Between Branding & Marketing…<\/p>\n","protected":false},"author":3,"featured_media":1499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingpromotions"],"yoast_head":"\n
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<\/figure><\/div>\n\n\n\n