The\nhealth-related sessions, scheduled for March 8-12, will cover a wide range of\ntopics \u2013 everything from \u201cAccess to Care: All Health is Not Created Equally\u201d to\n\u201cYoga for the Wounded Heart.\u201d Dana Abramovitz, conference programming\nconsultant in charge of the health and medical technology track, sees the\nprogression as a natural one. \u201cI see SXSW as a reflection of what\u2019s being\ndiscussed in the world,\u201d she says. \u201cThe fact we\u2019re talking about health more\noften in our local communities contributes to the growth of the track.\u201d <\/p>\n\n\n\n
Abramovitz\u2019s\ngoal is to ensure the content being presented appeals to both medical\nprofessionals and creators and disruptors from other industries. \u201cThe people\nwho come to SXSW are, in general, very interested in their health, and that has\ncontributed to the growth we\u2019ve seen,\u201d she says. \u201cWhat I\u2019ve heard from medical\nprofessionals is they appreciate the diversity and different perspectives. The\npeople they find themselves sitting next to in our sessions aren\u2019t the people\nthey normally meet at conferences.\u201d<\/p>\n\n\n\n
This\nunnatural pairing, combined with an interesting mix of sessions covering\ndiverse topics in leadership and health care, helps people who might not\notherwise give their health much thought an opportunity to learn new\ninformation about health care access and data security while also having them\nthink about things they can do to contribute to better overall health. <\/p>\n\n\n\n
Some\npeople are still skeptical of the breadth of material that will be covered in\nthe SXSW health track and whether it will resonate with audiences, but devotees\nargue Austin\u2019s growing health and technology presence \u2013 typified by the\nUniversity of Texas\u2019s Dell Medical School \u2013 makes the city a natural place to\nemphasize health care, just as technology, innovation, and entrepreneurship\nhave exploded in popularity \u2013 fueled, in part, on the annual conference\u2019s\ninfluence. <\/p>\n\n\n\n
This\nyear\u2019s event is attracting big names such as the Aetna Foundation, the American\nHeart Association, the American Cancer Society, and the Robert Wood Johnson\nFoundation. These groups add prestige to the health track and all but guarantee\nit will continue to grow in popularity over the years. <\/p>\n","protected":false},"excerpt":{"rendered":"
Most people associate South by Southwest with music, but the annual event \u2013 officially dubbed SXSW Conference & Festivals \u2013 is actually a mix of film, music, interactive media and more (hence the plural). There\u2019s even a health care component that has grown substantially in the past five years. 2019 Health Care Track at SXSW…<\/p>\n","protected":false},"author":3,"featured_media":1514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[6],"tags":[],"yoast_head":"\n
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<\/figure><\/div>\n\n\n\n