{"id":1552,"date":"2019-03-29T08:08:12","date_gmt":"2019-03-29T15:08:12","guid":{"rendered":"https:\/\/ascentblog.org\/?p=1552"},"modified":"2019-04-22T09:10:30","modified_gmt":"2019-04-22T16:10:30","slug":"social-media-marketing-strategies-for-medical-practices","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/","title":{"rendered":"Social Media Marketing Strategies for Medical Practices"},"content":{"rendered":"\n<p>A\ngood digital marketing strategy is dependent upon social media. An occasional\nFacebook post won\u2019t cut it these days; in order to connect with patients,\nimprove your retention rate and achieve strong SEO results, you\u2019ll have to work\nat building a strong social media presence. Before you dive in, an awareness of\nthe latest social media marketing trends is imperative in showing you where \u2013\nand how \u2013 to focus your efforts. And remember, the social media landscape is\nforever changing. What works today might not be as successful for you tomorrow,\nso keep on top of the latest trends as they evolve \u2013 and adapt your strategy\naccordingly. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Social Media\nMarketing Trends<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/04\/social.jpg\" alt=\"cellphone with the social networking apps up on the screen\" class=\"wp-image-1553\" width=\"497\" height=\"331\" srcset=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/04\/social.jpg 640w, https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/04\/social-300x200.jpg 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/figure><\/div>\n\n\n\n<p>Medical\npractices are currently relying on the following strategies to help boost their\nsocial media marketing. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Videos. <\/strong>Perhaps the\nhottest trend in social media marketing these days is videos. Audiences are\nmuch more likely to watch videos than read through large blocks of text, no\nmatter how engaging your written content may be. If you haven\u2019t created\naccounts on Instagram or YouTube yet, you aren\u2019t realizing your full potential.\nThese sites were custom-made for sharing videos to new and prospective patients\nthrough Instagram\u2019s Stories feature and, of course, YouTube videos. To really\nmaximize your efforts, focus on showcasing personalized patient experiences. Today\u2019s\nconsumers trust the word of their peers and visual testimonials are a terrific\nmarketing tool guaranteed to build trust. Also take advantage of video channels\non YouTube dedicated to very specific audiences (e.g., channels addressing\ncommon medical questions are a great place for you to showcase your services\nand serve a dual purpose \u2013 marketing and establishing your practice as a\ntrusted medical authority). <\/li><li><strong>Live\nstreaming. <\/strong>Video\nis great, but live streaming has been shown to get an even better response.\nScripted videos sometimes come across as too well-rehearsed \u2013 and let\u2019s face\nit, they are exactly that. Live streaming provides your patients with an\nintimate behind-the-scenes look at your practice while adding a sense of\nuncertainty and anticipation, sure-fire ways to hook your audience. It also\ngives you an opportunity to immediately respond to questions and comments and\neliminates the hassle (and expense) of recording, editing, and developing a\nvideo. Direct interaction with your patients helps ease their worries and\nallows you to develop a personalized patient experience \u2013 something sure to set\nyour clinic apart from the competition. You\u2019ll build trust and develop a\nrapport with your audience, too. <\/li><li><strong>Augmented\nreality.<\/strong>\nStill in its infancy, augmented reality (similar to virtual reality) is\nexpected to grow rapidly in the future. The best example is facial filters\npopularized on Snapchat and Instagram. When used effectively, augmented reality\nfeatures are a great tool for personalized interaction \u2013 developing a foothold\nnow will allow you to adapt and expand when the feature becomes more prevalent\nacross other social media platforms.<\/li><li><strong>Messenger\napps and chatbots. <\/strong>Messenger apps such as Facebook Messenger, WhatsApp and Kik are an\nexcellent way for patients to communicate with health care professionals\ndirectly. Potential patients may have questions about your clinic\u2019s services or\nother offerings; messaging via an app or chatbot allows them to initiate a\nconversation without going through the trouble of searching for contact\ninformation and gives you the opportunity to respond personally \u2013 a great\nengagement tool and another excellent method of building trust. <\/li><\/ul>\n\n\n\n<p>\n\nSocial media marketing takes a little effort,\nbut the long-term rewards are worth it. You\u2019ll increase patient engagement,\nbuild an online reputation and establish yourself as an expert in your field \u2013\nall without resorting to aggressive marketing tactics. <br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good digital marketing strategy is dependent upon social media. An occasional Facebook post won\u2019t cut it these days; in order to connect with patients, improve your retention rate and achieve strong SEO results, you\u2019ll have to work at building a strong social media presence. Before you dive in, an awareness of the latest social&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1552","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaltechnology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing Strategies for Medical Practices | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | A good digital marketing strategy is dependent upon social media. An occasional Facebook post won\u2019t cut it these days; in order to connect with patients,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Marketing Strategies for Medical Practices | ASCENT: Administrator Support Community for ENT\" \/>\n<meta property=\"og:description\" content=\"ASCENT: Administrator Support Community for ENT | A good digital marketing strategy is dependent upon social media. 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An occasional Facebook post won\u2019t cut it these days; in order to connect with patients,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/","og_locale":"en_US","og_type":"article","og_title":"Social Media Marketing Strategies for Medical Practices | ASCENT: Administrator Support Community for ENT","og_description":"ASCENT: Administrator Support Community for ENT | A good digital marketing strategy is dependent upon social media. An occasional Facebook post won\u2019t cut it these days; in order to connect with patients,","og_url":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/","og_site_name":"ASCENT: Administrator Support Community for ENT","article_published_time":"2019-03-29T15:08:12+00:00","article_modified_time":"2019-04-22T16:10:30+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/04\/social.jpg","type":"image\/jpeg"}],"author":"Ascent","twitter_misc":{"Written by":"Ascent","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/","url":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/","name":"Social Media Marketing Strategies for Medical Practices | ASCENT: Administrator Support Community for ENT","isPartOf":{"@id":"https:\/\/ascentblog.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/#primaryimage"},"image":{"@id":"https:\/\/ascentblog.org\/social-media-marketing-strategies-for-medical-practices\/#primaryimage"},"thumbnailUrl":"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/04\/social.jpg","datePublished":"2019-03-29T15:08:12+00:00","dateModified":"2019-04-22T16:10:30+00:00","author":{"@id":"https:\/\/ascentblog.org\/#\/schema\/person\/a48fa1aa41da1c29cc94d21d838e548c"},"description":"ASCENT: Administrator Support Community for ENT | A good digital marketing strategy is dependent upon social media. 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