{"id":1579,"date":"2019-04-19T15:02:48","date_gmt":"2019-04-19T22:02:48","guid":{"rendered":"https:\/\/ascentblog.org\/?p=1579"},"modified":"2019-04-19T15:02:50","modified_gmt":"2019-04-19T22:02:50","slug":"avoid-cliches-in-social-media-content-marketing","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/avoid-cliches-in-social-media-content-marketing\/","title":{"rendered":"Avoid Clich\u00e9s in Social Media Content Marketing"},"content":{"rendered":"\n<p>Like it or not, social media is here to stay \u2013\nand it\u2019s an important marketing platform for any business. Your social media\ncontent marketing efforts should promote a positive brand image for your\npractice and create a lasting impression for your audience. While many\nmarketing professionals recognize this, they sometimes get lazy and fall back\non clich\u00e9s. The following content mistakes should be avoided so you don\u2019t end\nup sounding like a robot:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" src=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/04\/social-media-oh-phone.jpeg\" alt=\"cellphone with social media apps on the screen\" class=\"wp-image-1580\"\/><\/figure><\/div>\n\n\n\n<ul><li><strong>Non-Descriptive Calls to Action. <\/strong>A lazy posting is one that encourages your audience to \u201ccheck out\u201d\nyour new blog post, upcoming event, or new product. This overused phrase makes\nyou sound like everybody else on the internet; aim for more specific,\naction-oriented CTAs instead. \u201cSet aside an hour of your time Wednesday evening\nfor an open-house event at our new location\u201d is far more compelling (and\ncreative).<\/li><li><strong>Blanket Statements.<\/strong> If the goal of your messaging is to\ndepersonalize your brand, by all means use blanket statements such as \u201cwe\u2019ve\ngot something for everybody!\u201d First off, you don\u2019t. Secondly, this is akin to\nblindly throwing darts and hoping something sticks. Instead of speaking\nobjectively about your audience, utilize a second-person point of view. Try\nsaying, \u201cHow would you like to tackle seasonal allergies \u2013 through weekly\ninjections or oral drops?\u201d instead. This makes it sound like you\u2019re having a one-on-one\nconversation with your patients. <\/li><li><strong>Cries-to-Action<\/strong>. CTA stands for \u201ccall-to-action,\u201d but\ntoo often marketers rely on cries to action instead. Phrases like \u201churry!\u201d or\n\u201cact now!\u201d come across as forced and manipulative. Adopt a friendlier and more\nsubtle tone instead by being specific. \u201cThere are just five days left to\nregister for our upcoming seminar\u201d is every bit as effective (and doesn\u2019t make\nyou sound nearly as desperate). Some social media platforms employ algorithms\nthat limit audience reach when certain \u201ctrigger words\u201d are used, particularly\nthose that are sales-oriented. Steer clear of the following whenever possible\nto avoid being penalized:<ul><li>Buy<\/li><\/ul><ul><li>Comment<\/li><\/ul><ul><li>Coupon<\/li><\/ul><ul><li>Deal<\/li><\/ul><ul><li>Discount<\/li><\/ul><ul><li>Download<\/li><\/ul><ul><li>Follow<\/li><\/ul><ul><li>Offer<\/li><\/ul><ul><li>Promotion<\/li><\/ul><ul><li>Giveaway<\/li><\/ul><ul><li>Sale<\/li><\/ul><ul><li>Sweepstakes<\/li><\/ul><\/li><li><strong>Superlatives and Comparatives<\/strong>.\nWhile you may think highly of your staff, saying \u201cOur physicians are the best!\u201d\nrings hollow to most consumers. It\u2019s too easy for everybody to make this\nimpossible-to-substantiate claim, and your audience has heard it a thousand\ntimes before. Instead, focus on those attributes that truly distinguish your\nproduct or service from the competition. Try saying, \u201cOur staff has a combined\n35 years of experience resolving sinus issues for adults and children in the\ngreater Philadelphia area\u201d instead. You are still singing their praises, but\nalso backing up those claims with facts. <\/li><\/ul>\n\n\n\n<p>Social media content isn\u2019t difficult to\ngenerate, but creativity takes a little time and effort. It\u2019s well worth the\neffort, though \u2013 your audience will notice and respond positively. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like it or not, social media is here to stay \u2013 and it\u2019s an important marketing platform for any business. Your social media content marketing efforts should promote a positive brand image for your practice and create a lasting impression for your audience. While many marketing professionals recognize this, they sometimes get lazy and fall&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avoid Clich\u00e9s in Social Media Content Marketing | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | Like it or not, social media is here to stay \u2013 and it\u2019s an important marketing platform for any business. 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Your social media content marketing efforts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ascentblog.org\/avoid-cliches-in-social-media-content-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Avoid Clich\u00e9s in Social Media Content Marketing | ASCENT: Administrator Support Community for ENT","og_description":"ASCENT: Administrator Support Community for ENT | Like it or not, social media is here to stay \u2013 and it\u2019s an important marketing platform for any business. 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