{"id":1681,"date":"2019-06-17T15:09:19","date_gmt":"2019-06-17T22:09:19","guid":{"rendered":"https:\/\/ascentblog.org\/?p=1681"},"modified":"2019-06-17T15:09:20","modified_gmt":"2019-06-17T22:09:20","slug":"social-media-and-health-care-marketing-tips","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/social-media-and-health-care-marketing-tips\/","title":{"rendered":"Social Media and Health Care Marketing Tips"},"content":{"rendered":"\n<p>The\nmovement toward patient-friendly health care involves a new mindset \u2013 a focus\non preventative care rather than treating illnesses. Improving the overall\npatient experience is largely dependent upon utilizing the capabilities of new\ntechnology to provide the patient with more data, price transparency, lower\ncosts and an improved provider-patient experience. It\u2019s important to make sure\nour health care marketing aligns with these efforts. <\/p>\n\n\n\n<p>With\nsocial media use rampant and showing no signs of slowing down in terms of\npopularity, it was only a matter of time before health care marketers turned to\nthese online platforms to help with branding and messaging. But this alliance\nis still in its infancy, and there is much untapped potential. Health care\nprofessionals looking to harness the power of social media must follow a plan\nin order to be successful. <\/p>\n\n\n\n<p><strong>A\nSocial Media Blueprint for Health Care Professionals<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"426\" src=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/06\/social-media-phone.jpg\" alt=\"\" class=\"wp-image-1682\" srcset=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/06\/social-media-phone.jpg 640w, https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/06\/social-media-phone-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p>In\norder to become an effective communicator in the digital age, health care\nmarketers should pay attention to the following tips in order to ensure they\nare taking advantage of everything these online platforms have to offer. <\/p>\n\n\n\n<ol><li><strong>Develop\n     a social media strategy<\/strong>. This is a multi-step process that\n     involves setting goals that address your organizational challenges;\n     researching your audience to learn which platforms will be most effective;\n     analyzing the competition\u2019s social media efforts; and deciding which\n     metrics to focus on. Create shareable content.<\/li><li><strong>Create\n     engaging content<\/strong>. Once you\u2019ve figured out where and to\n     whom you are posting, develop content that will showcase your brand\n     identity and promote engagement with your audience. Develop an authentic\n     voice and personality for your organization to help build rapport and\n     trust. Come up with a range of content that includes photos, videos, and\n     stories &#8211; all of which are very popular and will help extend your reach. <\/li><li><strong>Build\n     relationships with your patients<\/strong>. You\u2019ll achieve this by engaging with\n     your audience, answering questions and responding to comments in a timely\n     manner &#8211; including negative ones (though you should take heated\n     conversations offline). Consider sharing follower\u2019s posts that are\n     relevant to your business &#8211; perhaps somebody has tagged you or checked\n     into your practice. <\/li><li><strong>Maintain\n     HIPAA privacy guidelines<\/strong>. Social media is, by its very nature, a\n     more casual experience &#8211; but that doesn\u2019t give you leeway to let HIPAA\n     regulations slip through the cracks. Continue to ensure private\n     information is protected, and never share personal details about your\n     patients or their health histories. <\/li><li><strong>Grow\n     your following through hard work<\/strong>. Social media takes time and effort;\n     with a hundred other duties demanding your attention on a daily basis, it\n     may be tempting to \u201cbuy\u201d followers. But what\u2019s the point? You\u2019re investing\n     in social media to build a brand and win new patients, so\n     computer-generated likes and shares add little to your bottom line and\n     will cost you credibility should your real followers get wind of this\n     shortcut.<\/li><li><strong>Emphasize\n     the \u201csocial\u201d aspects of the medium.<\/strong> There\u2019s a time and place for\n     a hard sales pitch, and Facebook, Instagram, and Twitter are not it. The\n     point of social media is right there in its name &#8211; it\u2019s a place to get to\n     know your patients on a more casual basis and keep them informed. &nbsp;<\/li><\/ol>\n\n\n\n<p>Following\nthese tips will set you on the right track toward social media success! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The movement toward patient-friendly health care involves a new mindset \u2013 a focus on preventative care rather than treating illnesses. Improving the overall patient experience is largely dependent upon utilizing the capabilities of new technology to provide the patient with more data, price transparency, lower costs and an improved provider-patient experience. It\u2019s important to make&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1682,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media and Health Care Marketing Tips | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | The movement toward patient-friendly health care involves a new mindset \u2013 a focus on preventative care rather than treating illnesses. Improving the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ascentblog.org\/social-media-and-health-care-marketing-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media and Health Care Marketing Tips | ASCENT: Administrator Support Community for ENT\" \/>\n<meta property=\"og:description\" content=\"ASCENT: Administrator Support Community for ENT | The movement toward patient-friendly health care involves a new mindset \u2013 a focus on preventative care rather than treating illnesses. 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