{"id":1737,"date":"2019-07-29T14:01:02","date_gmt":"2019-07-29T21:01:02","guid":{"rendered":"https:\/\/ascentblog.org\/?p=1737"},"modified":"2019-07-30T14:03:51","modified_gmt":"2019-07-30T21:03:51","slug":"dealing-with-social-media-trolls-in-the-health-care-industry","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/dealing-with-social-media-trolls-in-the-health-care-industry\/","title":{"rendered":"Dealing with Social Media Trolls in the Health Care Industry"},"content":{"rendered":"\n

Anybody with a social media presence must\noccasionally deal with the problem of so-called \u201ctrolls.\u201d For as long as the\ninternet has existed, there have been people who thrive on starting arguments\nand posting inflammatory messages in an effort to provoke others, often with no\nmotive other than their own amusement. With misinformation and \u201cfake news\u201d at\nan all-time high, dealing with these issues is more important than ever. <\/p>\n\n\n\n

Industry Responses to Trolling<\/h2>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

The health care industry is especially cognizant of\npresenting accurate information. Social media trolls aren\u2019t just a nuisance;\nthey can create genuine problems for patients who take their posts to heart. An\nonline medical marketing magazine reached out to readers for  suggestions on dealing with trolls. Ideas\nfrom health care marketing firms and patient advocacy groups poured in; we\u2019ve\naggregated some of the best practices and tips below. <\/p>\n\n\n\n

  • \u201cI take them for what they are \u2014 people needing attention. That\u2019s it. I\nlet them live their life and I laugh a little bit when I read some of their\nnonsense and lunacy. If I don\u2019t like what they say I keep scrolling and realize\nthat my life doesn\u2019t stop because of one crazy thing someone said once online.\u201d\n<\/li><\/ul>\n\n\n\n
    • \u201cSocial media can be used as a tool or weapon, depends on the brand or\nperson welding it. Too often brands, react emotionally versus understanding\nthat not every single person will agree with you. By staying open-minded, your\nbrand will encourage sharing versus an un-engaged audience.\u201d <\/li><\/ul>\n\n\n\n
      • \u201cWe\u2019re always curious about culture, and trolls bring to light different\nand diverse perspectives we otherwise might not have considered. So it\u2019s a\nlearning opportunity, at the end of the day!\u201d <\/li><\/ul>\n\n\n\n
        • \u201cWe are launching a 24\/7 social media community management offering\nstaffed by our health educators which are made up of nurses, pharmacists, and\nother health care professionals in order to tackle this problem head on.\u201d <\/li><\/ul>\n\n\n\n
          • \u201cThe first step is to assess whether the account is a troll (someone\ndedicated to disparaging others) or a detractor. We also evaluate the influence\nof the person commenting, and the number of followers doesn\u2019t always give the\nfull picture.\u201d<\/li><\/ul>\n\n\n\n
            • \u201cHard as it might be, we find if you don\u2019t feed the trolls they usually\nmove onto another topic. If it\u2019s someone who isn\u2019t a troll but has a critical,\nyet valid, question, we work to potentially address that concern.\u201d <\/li><\/ul>\n\n\n\n
              • \u201cRemember the words of Taylor Swift said; \u2018Haters gonna hate!\u2019 Jokes\napart, best way to deal with a troll \u2013 don\u2019t fuel them, respond with facts\nobjectively. don\u2019t let them make you angry or emotional.\u201d <\/li><\/ul>\n\n\n\n
                • \u201cMy response depends on circumstances. If comments are clearly abusive\n& personal attacks, I usually block & move on. If they\u2019re the result of\nmiseducation, I respond w\/facts & may try 2 engage. If directed at a\ncommunity member, we have a problem. I protect my people.\u201d <\/li><\/ul>\n\n\n\n
                  • \u201cIt\u2019s a chance to educate, realize your strength, and then give more\npower and energy to people who are willing to be kind and caring. For every\ntroll, there are 100 better interactions.\u201d <\/li><\/ul>\n\n\n\n
                    • \u201cTrolls have agendas. One of them being to shift your focus away from\nyour mission in Patient Advocacy. Don\u2019t give them the power by responding.\u201d <\/li><\/ul>\n\n\n\n
                      • \u201cHappens a lot with me\u2026. but I just ignore it\u2026 I know that isn\u2019t as easy\nas it sound for some.. but I realize if someone has taken time out of their day\nto troll, then they don\u2019t deserve the time it takes for me to worry about it\u2026\nI\u2019m living my life and working on myself, for me not anyone else.\u201d <\/li><\/ul>\n\n\n\n
                        • \u201cI ignore it more now than interact. If it becomes a problem, I hide or\ndelete the comments.\u201d <\/li><\/ul>\n\n\n\n
                          • \u201cTrolls want a response, don\u2019t give them it.\u201d <\/li><\/ul>\n\n\n\n
                            • \u201cBlock and ban, I don\u2019t have energy for that, and neither do my\nfollowers.\u201d <\/li><\/ul>\n\n\n\n
                              • \u201cThis is my specialty. Using the hide\/block\/remove button without\nacknowledging them is the most effective course of action in my experience.\u201d <\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                                Anybody with a social media presence must occasionally deal with the problem of so-called \u201ctrolls.\u201d For as long as the internet has existed, there have been people who thrive on starting arguments and posting inflammatory messages in an effort to provoke others, often with no motive other than their own amusement. With misinformation and \u201cfake…<\/p>\n","protected":false},"author":3,"featured_media":1738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaltechnology"],"yoast_head":"\nDealing with Social Media Trolls in the Health Care Industry | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | Anybody with a social media presence must occasionally deal with 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