\n
\n<\/h2>\n\n\n\n
![\"Strategies](\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/08\/plan.jpg\")
<\/figure><\/div>\n\n\n\nThe following marketing strategies will help round\nout your health care marketing plan. <\/p>\n\n\n\n
- Social Media Marketing. <\/strong>Social media\u2019s explosive popularity makes\nit a crucial piece in your health care marketing puzzle. Its massive user base\nand emphasis on engagement opens up new opportunities for health care and\nenables practices to build connections with patients. Consider this: research\nshows that 70 to 75 percent of U.S. consumers turn to the internet for health\ncare advice before booking an appointment with a provider. Many rely on social\nmedia in order to get a \u201csneak peek\u201d at a hospital or doctor; these first\nimpressions can mean the difference between scheduled appointments (and\nincreased revenue) or patients deciding to go elsewhere. Another key benefit of\nsocial media marketing is the opportunity for engagement. By interacting with\npatients and followers, your organization will help eliminate barriers to care\nthrough communication and will be primed for word-of-mouth referrals.<\/li>
- Mobile Marketing.<\/strong> What is one thing almost everybody\nowns? If you guessed a smartphone, you are correct! It\u2019s no wonder mobile\nmarketing has caught on with many industries, and health care is no exception.\n80 percent of people use their phones to access social media and email. Keep in\nmind that HIPAA regulations require you to get permission to acquire the\npatient\u2019s phone number before calling and texting. Once you\u2019ve received their\nokay, you are free to contact patients to remind them about upcoming\nappointments and other personal information. Another benefit of mobile\nmarketing? The ability to send text blasts to large groups of patients; these\nmight be used to deliver health tips, information about appointment openings,\nand more. Mobile marketing will also help position your practice take advantage\nof B2B opportunities, as well. You could team with a manufacturer to share\nhealth care product videos and other information that will help people engage\nwith your business. With precise targeting and measurable results, it\u2019s a\nwin-win for each of you\u2014and the investment is minimal.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"
Last week we shared some strategies for creating a marketing plan for your health care practice. We discussed two important components of a successful plan\u2014email marketing and content marketing. Those are excellent starting points, but you\u2019ll need to focus on two other critical areas for a well-rounded plan. More Strategies for a Successful Marketing Plan…<\/p>\n","protected":false},"author":3,"featured_media":1761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-1760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingpromotions"],"yoast_head":"\n
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AOA serves their membership through successful resources and services offered while striving to keep pace with future opportunities.","url":"https:\/\/ascentblog.org\/author\/ascent\/"}]}},"_links":{"self":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts\/1760","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/comments?post=1760"}],"version-history":[{"count":2,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts\/1760\/revisions"}],"predecessor-version":[{"id":1763,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts\/1760\/revisions\/1763"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/media\/1761"}],"wp:attachment":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/media?parent=1760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/categories?post=1760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/tags?post=1760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} - Mobile Marketing.<\/strong> What is one thing almost everybody\nowns? If you guessed a smartphone, you are correct! It\u2019s no wonder mobile\nmarketing has caught on with many industries, and health care is no exception.\n80 percent of people use their phones to access social media and email. Keep in\nmind that HIPAA regulations require you to get permission to acquire the\npatient\u2019s phone number before calling and texting. Once you\u2019ve received their\nokay, you are free to contact patients to remind them about upcoming\nappointments and other personal information. Another benefit of mobile\nmarketing? The ability to send text blasts to large groups of patients; these\nmight be used to deliver health tips, information about appointment openings,\nand more. Mobile marketing will also help position your practice take advantage\nof B2B opportunities, as well. You could team with a manufacturer to share\nhealth care product videos and other information that will help people engage\nwith your business. With precise targeting and measurable results, it\u2019s a\nwin-win for each of you\u2014and the investment is minimal.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"