{"id":1821,"date":"2019-09-25T10:22:17","date_gmt":"2019-09-25T17:22:17","guid":{"rendered":"https:\/\/ascentblog.org\/?p=1821"},"modified":"2019-09-25T10:22:18","modified_gmt":"2019-09-25T17:22:18","slug":"health-care-trends-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/health-care-trends-in-digital-marketing\/","title":{"rendered":"Health Care Trends in Digital Marketing"},"content":{"rendered":"\n<p>Digital marketing is an essential tool in many industries, and\nhealth care is no exception. Utilizing digital marketing tools such as search\nengine optimization (SEO), search engine marketing (SEM), social media,\ntargeted outreach and analytical tools will help boost patient engagement\u2014a\ncritical factor in your long-term success. You\u2019ll have to look beyond the\nbasics (an easy-to-navigate website, informational blogs and emails, keyword\nresearch, etc.) in order to truly stand out from the pack.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meeting the Demands of Today\u2019s Consumers<br> <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/09\/cellphone-smartphone-woman-group.jpg\" alt=\"Woman using cellphone in a group\" class=\"wp-image-1822\" width=\"541\" height=\"360\" srcset=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/09\/cellphone-smartphone-woman-group.jpg 640w, https:\/\/ascentblog.org\/wp-content\/uploads\/2019\/09\/cellphone-smartphone-woman-group-300x200.jpg 300w\" sizes=\"auto, (max-width: 541px) 100vw, 541px\" \/><\/figure><\/div>\n\n\n\n<p>One <\/p>\n\n\n\n<p>Health care\nis evolving in order to keep pace with today\u2019s rapidly-changing technological\nlandscape. An increasing number of consumers have come to expect digital\nsolutions for everything from appointment scheduling and reminders to finding\nphysicians and accessing medical records. As a result, practices are adopting\nnew strategies to meet this demand. They include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Prescription\nmedicine is difficult and costly to market. Health care providers who\nmanufacture and sell drugs are expanding into over-the-counter medications and\nholistic health services\u2014part of an overall attempt to have patients view them\nas \u201clifestyle brands.\u201d<\/li><li>Patients are\nempowering themselves to manage their own health. This proactive approach to\nhealth care has led providers to focus on telemedicine and artificial\nintelligence-enabled diagnostic and treatment tools in order to meet consumer\ndemand. Another component of this strategy is to provide easier access to\npersonal health data. In order to be successful, health care organizations must\nmake an effort to support patients throughout their entire health care journey.<\/li><li>Patients rely\nmore and more on mobile devices to manage their own health, picking up their\nphones to research providers, look up medical information, and more. It is\nessential that providers focus on improving their mobile offerings or risk\nalienating large segments of the population.&nbsp;<\/li><li>Patients\ndesire a personalized experience. With technology providing the ability for\nindividuals to monitor and track their own health and activity, they will\nrespond more positively to health care providers who offer targeted,\npersonalized marketing campaigns that address their unique health\nconcerns.&nbsp;<\/li><li>Life\nexpectancy rates are on the rise worldwide. This translates to an increased\nneed for long-term health care; providers who focus on the needs of the large\naging population and focus on developing relationships in order to build\nloyalty will emerge as winners in the long run.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Digital marketing is an essential tool in many industries, and health care is no exception. Utilizing digital marketing tools such as search engine optimization (SEO), search engine marketing (SEM), social media, targeted outreach and analytical tools will help boost patient engagement\u2014a critical factor in your long-term success. You\u2019ll have to look beyond the basics (an&#8230;<\/p>\n","protected":false},"author":3,"featured_media":1822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaltechnology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Health Care Trends in Digital Marketing | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | Digital marketing is an essential tool in many industries, and health care is no exception. Utilizing digital marketing tools such as search engine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ascentblog.org\/health-care-trends-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health Care Trends in Digital Marketing | ASCENT: Administrator Support Community for ENT\" \/>\n<meta property=\"og:description\" content=\"ASCENT: Administrator Support Community for ENT | Digital marketing is an essential tool in many industries, and health care is no exception. 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