![\"apps-blur-button-close-up\"](\"https:\/\/ascentblog.org\/wp-content\/uploads\/2020\/07\/apps-blur-button-close-up-267350.jpg\" "\\"social")
<\/a><\/p>\nIf you associate social media with selfies and \u201clikes,\u201d you aren\u2019t taking advantage of this powerful tool\u2014or you\u2019re going about it the wrong way. If your competitors are more savvy in their approach, that can spell doom.<\/p>\n
The following tips will help guide you to social media success (and eliminate potential problems).<\/p>\n
- \n
- DO create a posting schedule<\/strong>. Consistency is key when it comes to social media posts; \u201cwinging it\u201d almost never works. Take advantage of tools like Hootsuite or Buffer to schedule posts in advance.<\/li>\n
- DO establish a good frequency<\/strong>. Some experts suggest posting once a day, but that isn\u2019t set in stone. Some companies might benefit from posting less often, while others could see better results with more frequent posts. Figure out a frequency that you will be able to manage long-term and stick to your schedule.<\/li>\n
- DO aim for variety<\/strong>. You\u2019ll want to not only post a variety of content, but you\u2019ll want to mix up the visual elements, as well. Followers are more drawn to social media feeds that incorporate a mix of square photos, vertical photos, horizontal photos videos, and gallery (multiple-image) posts.<\/li>\n
- DO have fun<\/strong>. We\u2019re not suggesting you take social media lightly, but this particular medium has more room for creativity and fun than most others. Showcase your personality and don\u2019t be afraid to take a few risks you might shy away from in your more traditional marketing efforts.<\/li>\n
- DON\u2019T mix personal and professional accounts<\/strong>. It\u2019s best to keep your business account separate from your personal account. Resist the urge to share back and forth and comment on your own accounts; doing so can backfire and generate controversy among your followers.<\/li>\n
- DON\u2019T make spelling or grammar mistakes<\/strong>. Typos can make you appear unprofessional, even over more-relaxes social media channels. Be sure to proofread your posts prior to hitting \u201cpublish.\u201d If you don\u2019t have a dedicated editor, use spell check or a service like Grammarly.<\/li>\n
- DON\u2019T retaliate against trolls<\/strong>. If you receive antagonistic comments, the best thing to do is ignore them. Trolls are trying to get a rise out of you; if you respond, you are giving them exactly what they want. Simply delete offensive or disparaging comments and move on.<\/li>\n
- DON\u2019T forget about stories. <\/strong>Stories have exploded in popularity in recent years and should not be ignored. They\u2019re a simple way to keep your brand in front of your followers and take less time and effort than regular posts. Plus, they\u2019re a great way to display the \u201chuman\u201d side of your business.<\/li>\n<\/ul>\n
That\u2019s it! Follow these proven rules and you\u2019re sure to be rewarded with a steady influx of followers who are invested in your brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Many people have a negative impression of social media, but there\u2019s no denying its benefits to businesses. Social media provides a great opportunity to promote your brand, built your reputation, and increase engagement with your target audience. A strong social media presence is no longer an option if you want to succeed. But how you…<\/p>\n","protected":false},"author":1,"featured_media":2164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
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Some experts suggest posting once a day, but that isn\u2019t set in stone. Some companies might benefit from posting less often, while others could see better results with more frequent posts. Figure out a frequency that you will be able to manage long-term and stick to your schedule.<\/li>\n