{"id":2197,"date":"2020-09-22T07:11:23","date_gmt":"2020-09-22T14:11:23","guid":{"rendered":"https:\/\/ascentblog.org\/?p=2197"},"modified":"2020-09-22T13:55:05","modified_gmt":"2020-09-22T20:55:05","slug":"sales-marketing-teamwork-makes-the-dream-work","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/sales-marketing-teamwork-makes-the-dream-work\/","title":{"rendered":"Sales & Marketing: Teamwork Makes the Dream Work"},"content":{"rendered":"

Many people believe that sales and marketing are completely different entities, with their own separate agendas. In reality, they have a symbiotic relationship: marketing creates consumer awareness, which drives sales; sales generates data that allows the marketing team to focus its efforts. In order to maximize the full potential of this relationship, both departments must work together. That can be difficult when they are often at odds with one another.<\/p>\n

Bridge the Gap to Unite and Conquer \"\"<\/a><\/h3>\n

It takes communication to work together effectively. Sales and marketing departments will be most effective if they follow these strategies:<\/p>\n