Utilize the same technology<\/strong>. Adopt technology that meets the needs of both departments instead of relying on separate tools. This will foster collaboration and create a better understanding of the role each team plays.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Many people believe that sales and marketing are completely different entities, with their own separate agendas. In reality, they have a symbiotic relationship: marketing creates consumer awareness, which drives sales; sales generates data that allows the marketing team to focus its efforts. In order to maximize the full potential of this relationship, both departments must…<\/p>\n","protected":false},"author":1,"featured_media":2198,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingpromotions"],"yoast_head":"\n
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