Building trust to combat \u201cfake news<\/strong>.\u201d Digital misinformation has been a problem for several years, but in 2020 \u201cfake news\u201d became even more prominent thanks to the ongoing pandemic. Jittery consumers looking for answers were bombarded with a wealth of COVID-19-related information, but much of it was incorrect. The implications are so serious, Singapore passed legislation called the Protection from Online Falsehoods and Manipulation Act in order to stop the spread of misinformation. It is imperative that social media platforms make a concerted effort to prevent fake news by identifying content that is inaccurate or misleading. Consumers are tired of misinformation and will seek out trusted media brands in 2021, making it imperative that companies strive for transparency in order to prevent their brand from becoming tainted.<\/li>\n<\/ol>\nConversational marketing<\/strong>. The idea behind conversational marketing is to engage with consumers through targeted, personalized content. It\u2019s no longer enough to simply create a message and hope that it finds an audience; today, brands must create two-way conversations with their audience and connect with them on the issues that matter most. It\u2019s got to be genuine, too; consumers are savvy enough to see right through a naked sales pitch and will seek out brands whose focus is on relationship-building. Tools such as chatbots, live-streaming video and social channels can help you establish those authentic connections and will help humanize your company in 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"You\u2019ll need to prepare yourself for a still-stagnant economy with a strong marketing strategy in 2021.<\/p>\n","protected":false},"author":1,"featured_media":2278,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"yoast_head":"\n
3 Social Media Marketing Trends for 2021 | ASCENT: Administrator Support Community for ENT<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"3 Social Media Marketing Trends for 2021 | ASCENT: Administrator Support Community for ENT","description":"ASCENT: Administrator Support Community for ENT | You\u2019ll need to prepare yourself for a still-stagnant economy with a strong marketing strategy in 2021.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ascentblog.org\/3-social-media-marketing-trends-for-2021\/","og_locale":"en_US","og_type":"article","og_title":"3 Social Media Marketing Trends for 2021 | ASCENT: Administrator Support Community for ENT","og_description":"ASCENT: Administrator Support Community for ENT | You\u2019ll need to prepare yourself for a still-stagnant economy with 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