Write for the candidate. <\/strong><\/h2>\n![\"Employee](\"https:\/\/fueldev.site\/~ascentbl\/wp-content\/uploads\/2018\/03\/hiring.jpg\" "\\"Employee")
<\/p>\n
Put yourself in your candidate\u2019s shoes when writing your ad by focusing on the positives of the position and\/or company rather than a rote recitation of the job duties. Remember, your ad is just that: an ad, and not a job description. With that in mind, sell<\/em> your company! Stress why it\u2019s a great place to work by talking about your company\u2019s unique culture or mission, the benefits and perks you offer, any special tools you\u2019ll provide, etc. If you\u2019re looking to attract candidates from other cities or states, focus on what makes your location so special. Is there a vibrant downtown, a first-rate restaurant scene, a unique attraction, or something more intangible, like a low cost of living? Mention anything you feel is relevant!<\/p>\nUse language that helps forge a connection.<\/strong><\/h2>\nYour employee recruitment ad should be written in an informal tone and utilize positive language that appeals to the candidate. Avoid industry jargon and clich\u00e9s; instead, speak directly to the candidate by using phrases like \u201cyou\u2019ll have\u201d and \u201cyou will be\u201d and talk about how they will \u201cthrive in\u201d the position, \u201cenjoy the camaraderie and challenges,\u201d etc. Make it personal and emphasize the opportunities for professional growth and personal satisfaction.<\/p>\n
Be creative with your headline.<\/strong><\/h2>\n\u201cWe\u2019re hiring!\u201d may be direct and to the point, but it lacks originality and your posting is likely to get lost in the shuffle. Instead, focus on keywords that correspond to the position or highlight a Unique Selling Proposition. It may be helpful to research other companies\u2019 recruitment ads to learn what works best and how to distinguish yourself. Using the job title can help eliminate any confusion. \u201cTech-savvy audiologist with a thirst for knowledge and a desire to contribute to a fun but hardworking team!\u201d is a great example.<\/p>\n
Do talk about the company.<\/strong><\/h2>\nYou\u2019ll want to include some basic information about your company \u2013 a brief overview of its history, any interesting clients or projects, awards or accolades, etc.<\/p>\n
But keep it brief.<\/strong><\/h2>\nLimit talk about your company to one short paragraph at the bottom of the ad. Candidates can learn more about your company during the interview process. The purpose of the employee recruitment ad is to sell the position, not the company!<\/p>\n
Consider very carefully where you post your ad.<\/strong><\/h2>\nYou might be tempted to post to the biggest job board with the widest reach, but more traffic doesn\u2019t necessarily translate to a better pool of potential employees. Instead, choose a site(s) that will reach your target audience most effectively.<\/p>\n
Have somebody proofread your ad.<\/strong><\/h2>\nA recruitment ad that contains typos and\/or grammatical errors isn\u2019t only embarrassing, but it can dissuade applicants from applying. Be sure to have somebody proofread your ad prior to posting. Two sets of eyes are better than one!<\/p>\n
Following these tips should ensure you have a well-written recruitment ad that will attract the attention of the right people for your company. Now, happy hiring!<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
When hiring for a new position in your organization, you\u2019ll want to attract a desirable group of candidates who meet the qualifications you seek. Doing so requires crafting a strong employee recruitment ad. Writing a solid ad is almost an art form; sadly, many employers lack a strong grasp on the basic fundamentals and therefore…<\/p>\n","protected":false},"author":3,"featured_media":482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"\n
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