{"id":549,"date":"2018-04-25T13:39:28","date_gmt":"2018-04-25T20:39:28","guid":{"rendered":"https:\/\/fueldev.site\/~ascentbl\/?p=549"},"modified":"2018-12-31T10:55:55","modified_gmt":"2018-12-31T18:55:55","slug":"2018-marketing-trends","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/2018-marketing-trends\/","title":{"rendered":"2018 Marketing Trends"},"content":{"rendered":"<p>Nobody can dispute the importance of having a solid marketing plan in place. Equally crucial is adapting with the times. With technology constantly expanding, trends are fickle; what worked for you last year may be irrelevant this year.<\/p>\n<p>The following marketing trends are expected to gain traction in 2018.<\/p>\n<ul>\n<li><strong>Voice-optimized content<\/strong>. Apple\u2019s Siri paved the way, and Amazon\u2019s Alexa made everybody a believer in voice-optimized assistants. Voice searches accounted for 20 percent of online searches in 2017; by 2020, that number is expected to jump to 50 percent. Consumers enjoy the convenience of not having to type and, as voice recognition software has gotten better and better, it\u2019s easier than ever to find what you\u2019re looking for with just a single tap of a button.<\/li>\n<li><strong>Stories and live video<\/strong>. Snapchat was the first to really embrace live video; Instagram and Facebook quickly followed suit with their respective \u201cStories\u201d and the medium took off. Live video is a great way to engage more directly with your audience; it\u2019s a more direct and immediate option than posting a photo or status update. (Not that you should shy away from those, either; despite criticism, social media is an important part of any marketing strategy and is here to stay.)<\/li>\n<li><strong>Privacy protection and data security<\/strong>. Facebook, Equifax and others have been in the news lately following high-profile breaches of privacy. Skittish consumers leery of having their data hacked and being exploited by marketers are putting more value than ever on privacy protection. Marketers who prioritize cyber security are likely to win the trust of the public \u2013 and ultimately, their business.<\/li>\n<li><strong>Integrated marketing campaigns<\/strong>. There\u2019s an old axiom about never putting all your eggs in one basket; this holds true for marketing. Nowadays, the most successful marketing campaigns are those that take an integrated approach, relying on a combination of platforms to most effectively reach consumers. Savvy marketers might utilize email, social media, digital ads, live events and more in order to reach a larger potential audience.<\/li>\n<li><strong>AI optimization<\/strong>. Artificial intelligence and machine learning are no longer the stuff of sci-fi movies; they are real, and making inroads in marketing. Businesses need only develop basic campaign parameters; the data is then fed into an AI platform, which \u201clearns\u201d to optimize ad spending, personalizes content and assists in customer service and sales through automated chat bots. In fact, between now and 2020, an estimated 85 percent of all online transactions are expected to involve non-human contact.<\/li>\n<li><strong>Shifting from Millennials to Gen Z<\/strong>. For the past decade or so, marketing efforts have focused on Millennials. But, guess what? That audience is growing up, leading companies to begin thinking about the next generation of consumers, Gen Z. These teens and young adults \u2013 born in the late 1990s and 2000s \u2013 are beginning to make important buying decisions on their own. By 2020, there will be 84.7 million of them in the U.S. alone. Adopt your marketing strategy now to capture their attention and you\u2019ll be well positioned to reach the next generation.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nobody can dispute the importance of having a solid marketing plan in place. Equally crucial is adapting with the times. With technology constantly expanding, trends are fickle; what worked for you last year may be irrelevant this year. The following marketing trends are expected to gain traction in 2018. Voice-optimized content. Apple\u2019s Siri paved the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingpromotions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2018 Marketing Trends | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | Nobody can dispute the importance of having a solid marketing plan in place. 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