{"id":552,"date":"2018-04-27T15:02:55","date_gmt":"2018-04-27T22:02:55","guid":{"rendered":"https:\/\/fueldev.site\/~ascentbl\/?p=552"},"modified":"2018-12-31T10:55:55","modified_gmt":"2018-12-31T18:55:55","slug":"keys-good-seo","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/keys-good-seo\/","title":{"rendered":"Keys to Good SEO"},"content":{"rendered":"

Having a top ranking website is key to attracting new patients. In fact, 33%<\/a> of Google users click on the top listening page in the organic search results and 89%<\/a> of consumers use search engines for purchase decisions.<\/p>\n

This is where SEO comes in. Search engine optimization is the process of increasing your practice\u2019s position in organic search results. Basically, SEO helps ensure when potential patients search \u201cear doctor,\u201d your practice pops up on the first page of results (and if you\u2019re doing it correctly, in the top spot).<\/p>\n

Below are our tips for improving your SEO.<\/p>\n

Improve Reputation<\/h2>\n

Google and other search engine rankings rely a lot on your online reputation. This is because they assume (correctly) that users are looking for a business with high rankings. Companies with bad or no reviews typically rank poorly.<\/p>\n

Do you have a spot on your website for patients to leave online reviews? Do you have a process in place to help increase feedback from patients? If not, figuring this out is a priority.<\/p>\n

Responsive Design<\/h2>\n

Users are looking at websites on their smartphones at a staggering rate. In order to provide a good user experience, you must have a responsive design. If patients are having a poor experience on your website, they will quickly leave your site. Not only will you lose a potential patient, but search engines track this information. Websites with high bounce rates will lose their ranking.<\/p>\n

So if you get a review that your site is hard to use, act immediately. Get as much information about what the user didn\u2019t like so you can correct it.<\/p>\n

Create New Content<\/h2>\n

Have you ever heard the phrase \u201ccontent is king\u201d? Well this is why: search engines rank websites higher if they think they provide meaningful content that brings value to the users. Updating your website, posting blogs, creating social media posts, releasing videos and producing newsletters are some of the most beneficial types of content for small businesses.<\/p>\n

Be Patient<\/h2>\n

Proper SEO takes time. Unlike other paid campaigns that produce immediate but short-lived results, SEO produces long-term results over an extended period of time. If you make the above changes and don\u2019t see instantaneous results, don\u2019t worry. It takes time for search engines to recognize the improvements and change your ranking.<\/p>\n

As you can see, investing time and resources into improving your SEO can have a significant effect on your practice. SEO is like a duck swimming across a pond. Just because you can\u2019t see the pieces working does not mean they are not actively moving under the surface.<\/p>\n","protected":false},"excerpt":{"rendered":"

Having a top ranking website is key to attracting new patients. In fact, 33% of Google users click on the top listening page in the organic search results and 89% of consumers use search engines for purchase decisions. This is where SEO comes in. 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