{"id":62,"date":"2017-07-21T16:27:57","date_gmt":"2017-07-21T23:27:57","guid":{"rendered":"https:\/\/fuelvet.com\/~aoa\/?p=62"},"modified":"2018-12-31T10:55:57","modified_gmt":"2018-12-31T18:55:57","slug":"have-you-defined-your-brand","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/","title":{"rendered":"Have You Defined Your Brand?"},"content":{"rendered":"

As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your brand should be incorporated into everything you do (e.g., your logo, your training materials for new employees, marketing materials and more). But how do you define your brand? Branding exercises are a great way for your practice to develop a brand that works for you.<\/p>\n

Building brand recognition is a long-term commitment that includes several touchpoints between the brand and the consumer. Getting your brand right the first time will save you time and money down the road making adjustments.<\/p>\n

Branding exercises work best with the input of several different stakeholders such as practice managers, staff, patients, potential patients, etc. This will help you develop a well rounded brand that will appeal to your stakeholders.<\/p>\n

IDENTIFY YOUR VALUES\/MISSION<\/p>\n

A great place to get started is to identify your practice\u2019s values or mission. Think of who you want to be as a practice. Some examples are:<\/p>\n

    \n
  1. Provide exceptional multi-specialty health care.<\/li>\n
  2. Be one of the top employers in the city.<\/li>\n
  3. Build strong partnerships with referring primary care providers.<\/li>\n<\/ol>\n

    Now that you have identified your values, it\u2019s time to start wording your brand.<\/p>\n

    WORDBANK<\/p>\n

    Notice the superlatives in our value examples: exceptional, top and strong. These are emerging words that are already helping to define your brand. A wordbank will help develop them even more. A sample wordbank looks like this:<\/p>\n

    \"\"<\/p>\n

    BRAND MESSAGE<\/p>\n

    Now let\u2019s use your wordbank to build a clear and memorable brand message. Our key words in the wordbank are: welcoming, community, multispecialty healthcare, exceptional, top and strong. You can put these themes together however you like. An example is:<\/p>\n

    EXCEPTIONAL MULTISPECIALTY HEALTHCARE FOR ALL MEMBERS OF THE COMMUNITY.<\/p>\n

    Your brand message, that\u2019s agreed upon by your stakeholder group, should be reflected in everything from your logo to your marketing materials.<\/p>\n

    This was a simplified version of a branding exercise. There are many more that are more in-depth. There are even brand workshops. Whatever you decide to do, branding is important to your business and your interaction with potential patients and patients.<\/p>\n","protected":false},"excerpt":{"rendered":"

    As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your brand should be incorporated into everything you do (e.g., your logo, your training materials for new employees, marketing materials and more). But how do you define your brand? Branding exercises…<\/p>\n","protected":false},"author":3,"featured_media":111,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketingpromotions"],"yoast_head":"\nHave You Defined Your Brand? | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ascentblog.org\/have-you-defined-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Have You Defined Your Brand? | ASCENT: Administrator Support Community for ENT\" \/>\n<meta property=\"og:description\" content=\"ASCENT: Administrator Support Community for ENT | As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ascentblog.org\/have-you-defined-your-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"ASCENT: Administrator Support Community for ENT\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-21T23:27:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-31T18:55:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ascentblog.org\/wp-content\/uploads\/2017\/07\/define-brand.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ascent\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ascent\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Have You Defined Your Brand? | ASCENT: Administrator Support Community for ENT","description":"ASCENT: Administrator Support Community for ENT | As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/","og_locale":"en_US","og_type":"article","og_title":"Have You Defined Your Brand? | ASCENT: Administrator Support Community for ENT","og_description":"ASCENT: Administrator Support Community for ENT | As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your","og_url":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/","og_site_name":"ASCENT: Administrator Support Community for ENT","article_published_time":"2017-07-21T23:27:57+00:00","article_modified_time":"2018-12-31T18:55:57+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/ascentblog.org\/wp-content\/uploads\/2017\/07\/define-brand.jpeg","type":"image\/jpeg"}],"author":"Ascent","twitter_misc":{"Written by":"Ascent","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/","url":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/","name":"Have You Defined Your Brand? | ASCENT: Administrator Support Community for ENT","isPartOf":{"@id":"https:\/\/ascentblog.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/#primaryimage"},"image":{"@id":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/ascentblog.org\/wp-content\/uploads\/2017\/07\/define-brand.jpeg","datePublished":"2017-07-21T23:27:57+00:00","dateModified":"2018-12-31T18:55:57+00:00","author":{"@id":"https:\/\/ascentblog.org\/#\/schema\/person\/a48fa1aa41da1c29cc94d21d838e548c"},"description":"ASCENT: Administrator Support Community for ENT | As a business owner, branding is an important part of how you will market your practice to potential patients and partnering health care providers. Your","breadcrumb":{"@id":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ascentblog.org\/have-you-defined-your-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/#primaryimage","url":"https:\/\/ascentblog.org\/wp-content\/uploads\/2017\/07\/define-brand.jpeg","contentUrl":"https:\/\/ascentblog.org\/wp-content\/uploads\/2017\/07\/define-brand.jpeg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/ascentblog.org\/have-you-defined-your-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ascentblog.org\/"},{"@type":"ListItem","position":2,"name":"Have You Defined Your Brand?"}]},{"@type":"WebSite","@id":"https:\/\/ascentblog.org\/#website","url":"https:\/\/ascentblog.org\/","name":"ASCENT: Administrator Support Community for ENT","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ascentblog.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ascentblog.org\/#\/schema\/person\/a48fa1aa41da1c29cc94d21d838e548c","name":"Ascent","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ascentblog.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d989781765ad4aaeddfde1e4751472ee?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d989781765ad4aaeddfde1e4751472ee?s=96&d=mm&r=g","caption":"Ascent"},"description":"The Association of Otolaryngology Administrators has more than 1 thousand members and continues to be the leader in otolaryngology practice management. AOA serves their membership through successful resources and services offered while striving to keep pace with future opportunities.","url":"https:\/\/ascentblog.org\/author\/ascent\/"}]}},"_links":{"self":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/media\/111"}],"wp:attachment":[{"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ascentblog.org\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}