{"id":666,"date":"2018-07-18T15:49:43","date_gmt":"2018-07-18T22:49:43","guid":{"rendered":"https:\/\/fueldev.site\/~ascentbl\/?p=666"},"modified":"2018-12-31T10:55:54","modified_gmt":"2018-12-31T18:55:54","slug":"making-sense-of-facebooks-changes","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/making-sense-of-facebooks-changes\/","title":{"rendered":"Making Sense of Facebook\u2019s Changes"},"content":{"rendered":"<p>If there\u2019s one constant in life, it\u2019s change. Social media is no exception; the most popular platforms are forever tweaking their formulas and adding, enhancing, or removing features. As annoying as this can be \u2013 learning how to use a platform may take time, after all \u2013 there is no use in fighting change, so you might as well embrace it! Keeping up with the latest updates to your favorite platforms is important in ensuring you remain easily accessible to your patients.<\/p>\n<p>Facebook is by far the most popular social media platform and provides the farthest reach. Its users range in age from young to old, and its importance as a place to turn to for reviews has increased dramatically in recent years. Maximizing your Facebook presence pays dividends in the long run.<\/p>\n<h2>Facebook\u2019s Evolving Landscape<\/h2>\n<p>From eliminating its controversial newsfeed to introducing stories, Facebook is constantly evolving. In the past month alone, there have been several important updates you should be aware of. We\u2019re going to help you navigate through those updates most likely to affect your medical practice.<\/p>\n<ul>\n<li><strong>New custom audience targeting requirements. <\/strong>When targeting custom audiences from customer files, you will need to specify where you obtained the customer information from every time you upload a new file. This helps ensure the user maintains control over who is allowed to utilize their information. Options include directly from the customer, directly from a partner, or a combination of both. If you are going to be sharing customer information with partners, you must first establish an audience sharing relationship through use of the Business Manager and agree to Facebook\u2019s terms. If you are already doing this \u2013 as you should be \u2013 nothing will change for you. But keep in mind that Facebook will now be enforcing this.<\/li>\n<li><strong>Facebook reviews adopting a 1-10 scale. <\/strong>Facebook reviews have become a powerful tool for consumers looking for information on local businesses. Currently, the process enables users to rate a business from one to five stars. Unfortunately, a few negative reviews in the beginning can quickly impact a business, making it difficult to obtain a higher overall rating even with positive reviews offsetting those. Facebook is testing a new system that will allow businesses to turn on \u201creview scores\u201d instead; these will be based on a 1-10 rating system and will weigh a combination of ratings, reviews, and recommendations. This algorithm will take into account more information from newer recommendations, allowing a business to more easily overcome one or two negative ratings. It\u2019s in the testing stages, but likely to go live soon.<\/li>\n<li><strong>Consistently bad user experiences can lead to ad cancellation.<\/strong> On the other end of the spectrum, Facebook is giving more power to users who have had bad experiences with an advertiser\u2019s quality of goods or services. Consistently poor reviews may lead to the shutdown of specific ads or even a ban on the account. A new eCommerce review tool allows users to give feedback on their experience and filling out a brief questionnaire sends information directly to Facebook. Negative responses are shared directly with the advertiser, giving them an opportunity to respond or make changes. Too many negative reviews put the advertiser at risk. Facebook understands that no business is immune to an occasional bad review, so don\u2019t worry \u2013 you won\u2019t be penalized for every bad review. Instead, Facebook is looking at overall patterns and will only take action when those occur.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>If there\u2019s one constant in life, it\u2019s change. Social media is no exception; the most popular platforms are forever tweaking their formulas and adding, enhancing, or removing features. As annoying as this can be \u2013 learning how to use a platform may take time, after all \u2013 there is no use in fighting change, so&#8230;<\/p>\n","protected":false},"author":3,"featured_media":667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaltechnology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Making Sense of Facebook\u2019s Changes | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | If there\u2019s one constant in life, it\u2019s change. Social media is no exception; the most popular platforms are forever tweaking their formulas and adding,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ascentblog.org\/making-sense-of-facebooks-changes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making Sense of Facebook\u2019s Changes | ASCENT: Administrator Support Community for ENT\" \/>\n<meta property=\"og:description\" content=\"ASCENT: Administrator Support Community for ENT | If there\u2019s one constant in life, it\u2019s change. 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