{"id":688,"date":"2018-08-03T15:21:48","date_gmt":"2018-08-03T22:21:48","guid":{"rendered":"https:\/\/fueldev.site\/~ascentbl\/?p=688"},"modified":"2018-12-31T10:55:54","modified_gmt":"2018-12-31T18:55:54","slug":"bridging-the-gap-in-your-annual-marketing-plan","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/bridging-the-gap-in-your-annual-marketing-plan\/","title":{"rendered":"Bridging the Gap in Your Annual Marketing Plan"},"content":{"rendered":"

Marketing is an ongoing effort, but even with a firmly established annual plan there are going to be lulls in activity \u2013 periods in which it becomes a struggle to achieve positive messaging and keep your practice front-of-mind with consumers. This ebb and flow is normal; most companies are limited to maybe three or four big announcements a year, usually centered around new products or company-related information. That doesn\u2019t mean you should give up on marketing efforts during these quieter periods; maintaining awareness with the general public is just good business practice!<\/p>\n

Three Strategies for Maintaining Awareness<\/strong><\/h2>\n

Those organizations that focus their efforts on generating consistent messaging, even when there is nothing new to report, are rewarded with more sales leads and, ultimately, higher revenue figures.<\/p>\n

Fortunately, coming up with regular messaging isn\u2019t as difficult as you might think. Here are a few things you can do:<\/p>\n