{"id":714,"date":"2018-08-23T09:22:49","date_gmt":"2018-08-23T16:22:49","guid":{"rendered":"https:\/\/fueldev.site\/~ascentbl\/?p=714"},"modified":"2018-12-31T10:55:54","modified_gmt":"2018-12-31T18:55:54","slug":"using-video-to-reach-baby-boomers","status":"publish","type":"post","link":"https:\/\/ascentblog.org\/using-video-to-reach-baby-boomers\/","title":{"rendered":"Using Video to Reach Baby Boomers"},"content":{"rendered":"<p>It\u2019s no big surprise that Millennials have drastically changed the way companies market in the 21<sup>st<\/sup> century. Today\u2019s efforts are more technology-focused, with a strong emphasis on social media and platforms such as video. But these marketing tactics shouldn\u2019t be confined to the younger generations; there is a lot of advantage to using video and similar strategies in your efforts to attract Baby Boomers.<\/p>\n<h2><strong>Marketing to the Older Population<\/strong><\/h2>\n<p>While it\u2019s true that Millennials outnumber Baby Boomers in terms of population \u2013 83.1 million versus 75.4 million, according to the latest census figures compiled in 2015 \u2013 Baby Boomers have the upper hand in two key areas: money and time. For these reasons alone, it makes good business sense to focus your marketing dollars on this key demographic. And though this may come as a surprise, digital channels are the way to go.<\/p>\n<p>Millennials \u2013 and their even younger counterparts, Generation Z \u2013 aren\u2019t the only ones in love with their smartphones. Research shows that more than half of all Baby Boomers use smartphones, and over one-third use some form of mobile device, such as a laptop or tablet. Of equal importance is the fact that more than 50 percent of Baby Boomers watch online videos. In fact, Baby Boomers have a 10 percent higher viewing rate on YouTube than Millennials.<\/p>\n<h2><strong>Why Baby Boomers Love YouTube<\/strong><\/h2>\n<p>Video is a timeless medium that transcends demographics, appealing to individuals of all ages. It shows people acting naturally, doing the same things we all like to do, and when we see them expressing emotions \u2013 something that cannot be achieved as easily through a static print ad, for instance \u2013 it \u201chumanizes\u201d them and makes them more relatable. Video is simply the best platform for bringing people to life.<\/p>\n<p>Not only can video enhance your other marketing strategies while providing content designed to engage your target audience, it allows for great flexibility and offers a generous Return on Investment (ROI).<\/p>\n<p>In developing a video-based strategy, it\u2019s important to follow a few tips in order to effectively market to Baby Boomers. First off, don\u2019t treat them like your grandparents. Boomers enjoy the same type of content that appeals to younger generations. Take a multigenerational approach to your campaigns and you\u2019ll find the most success. Similarly, one sure way to alienate \u2013 and maybe even offend \u2013 your target audience is to refer to them as \u201cseniors\u201d or \u201cmature.\u201d Baby Boomers don\u2019t see themselves in those terms. In fact, they tend to be far more optimistic than other groups, so appeal to them by providing video content that is insightful and geared toward showing them how rich and fulfilling their lives are. Follow these steps and you\u2019re sure to find success through video.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no big surprise that Millennials have drastically changed the way companies market in the 21st century. Today\u2019s efforts are more technology-focused, with a strong emphasis on social media and platforms such as video. But these marketing tactics shouldn\u2019t be confined to the younger generations; there is a lot of advantage to using video and&#8230;<\/p>\n","protected":false},"author":3,"featured_media":715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"schema":"","placeID":"","no_match":false,"name":"","company":"","review":"","address":"","city":"","state":"","zip":"","lat":"","lng":"","phone1":"","phone2":"","fax":"","mon1":"","mon2":"","tue1":"","tue2":"","wed1":"","wed2":"","thu1":"","thu2":"","fri1":"","fri2":"","sat1":"","sat2":"","sun1":"","sun2":"","hours-note":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitaltechnology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using Video to Reach Baby Boomers | ASCENT: Administrator Support Community for ENT<\/title>\n<meta name=\"description\" content=\"ASCENT: Administrator Support Community for ENT | It\u2019s no big surprise that Millennials have drastically changed the way companies market in the 21st century. 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