How to Write a Job Ad Worth Reading
Looking to hire a new employee? Easier said than done. One of the most important parts of the process is crafting the job posting, as this is the first impression potential employees have of your practice.
Below are our top four tips for writing the best job post.
Describe the Position
The key components of a job posting is that it contains an overview of the role and the job responsibilities. It is important to only list out the most significant responsibilities to ensure a clear and succinct posting. If you list out every small task you will be handing over to the new employee, you’ll never get any applicants because no one will make it through the whole ad.
You don’t want to overwhelm a candidate either. While potential employees want to know what their role will be, you won’t want to overwhelm them with mundane details that can easily be explained in the interview.
Summarize the Role
We find that it is best to speak directly to the job seeker in the job post, instead of referring to them as “the right candidate.” This helps the post seem more personal and encourages potential candidate to see themselves at your practice.
This part of the job post is typically written in paragraph format. You should explain why the job is a great opportunity and how it will help your practice eventually achieve its mission.
List Job Responsibilities
We recommend highlighting the top five job responsibilities; too few will make it seem like a low-level position while too many will be overwhelming. Bullet points are easier to read and make a more powerful statement when used here.
Make it Easy to Read
While this may seem like a no-brainer, it is too important not to mention. You want potential candidates to understand what you are asking for and be able to quickly determine if they are right for the job or not. If you make the post too confusing or bog it down with too much information, you may get overqualified candidates.
Provide Qualifications and Skill Requirements
Just like in the job responsibility section, this portion should also utilize bullet points. You should start the list with required skills, which are skills that are necessary to perform the job. This is where you will list your education, industry experience or familiarity using a certain program.
You should then finish the list with preferred skills. These are skills that would be found in your ideal candidate, but are not mandatory.
Share Your Practice’s Values and Culture
Besides a person’s education and experience, they must be a good fit in order to be hired. Sharing some information about your company in the job post will help attract the candidates you want. This helps employees gain an insight into your practice, so they can see if it is somewhere they would be comfortable.
At the end of the day, your employees are what make your practice successful. Having the best employees starts with creating the best recruitment ad.